Variations Agreement

When it comes to SEO, there’s a lot to consider beyond just keyword research and on-page optimization. One important aspect of SEO is the use of variations in your content, including variations in keywords, phrases, and even your own branding.

In order to effectively use variations in your content, you need to have a variations agreement in place. This is a formal agreement between you and your team members or content creators that outlines how you will use variations in your content.

Here are some key points to include in your variations agreement:

1. Define what variations are: Variations can include different spellings, synonyms, and alternate phrasing. By clearly defining what constitutes a variation, you can ensure that everyone on your team is on the same page.

2. Establish guidelines for use: Once you’ve defined what variations are, you need to establish guidelines for their use. These guidelines should cover things like when to use variations, how many variations to use, and which variations are appropriate for each piece of content.

3. Outline how to track variations: Tracking variations is critical to ensuring that you’re using them effectively. Your variations agreement should include information on how to track variations, such as using a spreadsheet or other tracking tool.

4. Assign responsibility for variations: It’s important to assign responsibility for using variations. This could be the responsibility of your content creators, or it could be the responsibility of a dedicated SEO team member.

5. Monitor effectiveness: Finally, your variations agreement should include a plan for monitoring the effectiveness of variations over time. This will allow you to track whether your variations are improving your SEO rankings and adjust your strategy accordingly.

Using variations in your content is a powerful SEO tactic, but it’s important to use them effectively. By creating a variations agreement, you can ensure that everyone on your team is on the same page and working towards your SEO goals. So if you haven’t already, take the time to create a variations agreement for your team today!